Home furnishing and cookware retailer Williams-Sonoma recently released its Summer 2013 catalog, which spotlights the company’s outdoor appliance selection. Even if you’re not in the market for a $14,000 outdoor pizza oven, you can’t help but be drawn to the catalog’s stunning photography, particularly the scrumptiously styled food shots that seem to pop right off the page.

But if you look closer, you’ll also find burger recipes and grilling tips and a how-to on infusing flavor into various types of meat. This is the kind of content that engages readers because it’s smart, entertaining, fun and beautiful – and most importantly, useful. And it says the same about the brand: Williams-Sonoma is smart, entertaining, fun and beautiful, and if you purchase its products, perhaps you’ll be perceived that way, too. Because as Journal’s President and Publisher Bob Schwartzman said, “They’re not just selling cookware; they’re selling a lifestyle.”

The 2013 Official North Carolina Travel Guide was redesigned to resemble a catalog with big, bold photography, brief headlines and copy blocks that are easily digested. In this case, the North Carolina Department of Tourism isn’t just selling the state’s attractions and accommodations; it’s selling the excitement, adventure and lasting memories of a North Carolina vacation.

Williams-Sonoma isn’t the only retailer using content marketing to build brand awareness and loyalty. Home improvement giant Lowe’s has loaded its website with home and gardening ideas, tips and DIY instructions to position itself as the authority in the home and garden sphere.

Journal uses the same content marketing techniques to build awareness and loyalty for our agribusiness clients. Tennessee Home & Farm magazine, for example, uses farm-to-table recipes and a gardening advice column to connect with the non-farming members of the Tennessee Farm Bureau, and the library of recipes, cooking tips and fun facts on farmflavor.com help state departments of agriculture build a larger consumer audience.

Check out how other companies are using content marketing and the lessons learned from their success.

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An effective communication strategy has to be able to cut through the clutter in a short amount of time. Infographics can help do that by reducing information overload into digestible, visual and compelling pieces.

The editors of Journal’s 17 statewide agriculture guides use infographics to communicate important agriculture facts, figures and technical processes to a consumer audience.

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WHEN: Friday, May 17, 2013 – Sunday, May 19, 2013
LOCATION: Union Avenue Historic District/Historic Arkansas Riverwalk of Pueblo
ADMISSION: Adults $2.00, Children 12 & Under FREE
PROMOTED BY: The Greater Pueblo Chamber of Commerce
ACTIVITIES: Carnival Rides, Street Festival & Vendors, 3 Entertainments Stages filled with Continuous Entertainment, Paws “Celebration of Life” Festival, Sanctioned International Chili Cook-off and Much More…

Friday May 17, 2013

3:00pm- 10:00pm Downtown Festival
4:00pm – 10:00pm Carnival Rides
5:00pm – 11:00pm Entertainment Stages

Saturday, May 18, 2013

9:30am Celebration of Life Pet Parade – Union Ave. Bridge
10:00am – 10:00pm Downtown Festival
10:00am – 10:00pm Carnival Rides
11:00am – 11:00pm Entertainment Stages

Sunday, May 19, 2013

8:30am Celebration of Life Kiddie K
8:45am Celebration of Life 2 Mile Walk
9:00am Celebration of Life 5K/10K
10:00am – 6:00pm Downtown Festival
10:00am – 6:00pm Carnival Rides
11:00am – 6:00pm Entertainment Stages

Entertainment Lineup

Friday, May 17th

Pueblo Toyota Entertainment Stage (1st & Grand)
4:30-7:30pm – Gypsy & the Beat
8:00-11:00pm – Triple Nickel

Pueblo Dodge Chrysler Jeep Entertainment Stage (C Street)
4:30-7:30pm – Tony Ortega presents Zapata
8:00-11:00pm – Southern Impulse

Saturday, May 18th

Pueblo Toyota Entertainment Stage (1st & Grand)
12:00-1:30pm – Mixed Emotions
2:00-4:00pm – Mark’s Midnight Carnival
4:30-7:30pm – Sierra Gold
8:00-11:00pm – Bad Habitz

PBR Entertainment Tent (D Street)
12:00-1:30pm – Dakota Stuart
2:00-3:30pm – Patrick Kratzer
4:00-5:00pm – Sarah Wood & Brian
5:00-7:00pm – Fireweed
8:00-11:00pm – Coopersonic

Pueblo Dodge Chrysler Jeep Entertainment Stage (C Street)
12:00-1:30pm – Barn Burners
2:00-4:00pm – Fully Evolved
4:30-7:30pm – Silver Eagle Band
8:00-11:00pm – Southern Belle

Sunday, May 19th

Pueblo Toyota Entertainment Stage (1st & Grand)
12:30-3:00pm – Dano Weston Band
3:30-6:00pm – Atomic Fireballs

PBR Entertainment Tent (D Street)
12:30-2:00pm – Lyman Bushkovski
2:30-4:00pm – Sunday Beulah Pickers
4:30-6:00pm – Andy Clementi & Ryan Walter

Pueblo Dodge Chrysler Jeep Entertainment Stage (C Street)
12:30-3:00pm – Big Cat Band
3:30-6:00pm – Dan Treanor & the Afrossipppppi Band

“The Celebration of Life” Festival

“The Celebration of Life” Festival, hosted by “PAWS for Life” a 501(c) 3, “Amber Alert for Pets” and the Greater Pueblo Chamber of Commerce is a new addition to the Wild Wild West Festival this year. “The Celebration of Life” is a festival / trade show within the Wild Wild West Festival located on the 300 block of Union Avenue.
This will be the largest pet related festival and trade show in the state of Colorado and one of the biggest in the nation. All funds raised, less expenses, will go to completing the feline side of the “PAWS for Life” no-kill shelter.“The Celebration of Life” Festival pays tribute, to everyone that has adopted a pet from a shelter, rescue group or foster program in the state of Colorado.
For more information about “The Celebration of Life” please visit  pawspueblo.org.

“Celebration of Life” Pet Parade

The parade will begin at 9:30am on Saturday, May 18th, across the Union Avenue Bridge. The Union Avenue Bridge has been designated the Bridge of Life by the City Council for the day of the event. The parade will be led by Colorado Motorcycles Poker run participants, followed by rescued animals, their owners and rescue groups.

International Chili Society Chili Cookoff
BAND Wild West Fest

The BAND Wild West Fest Chili Cookoff will take place on Union Avenue, at “D” St.  The proceeds from these two cook-offs will benefit B.A.N.D.; the Bessemer Association for Neighborhood Development, Inc. These will be B.A.N.D.’s 34th & 35th annual Chili Cook-offs.

These cook-offs are two of nearly 200 cook-offs sanctioned by the International Chili Society, more
to move on the annual World’s Championship Chili Cook-Off held in October each year. The three divisions are Traditional – RED Chili, Chili Verde (Green chili), and Salsa. 2013 World’s will be held in Palm Springs, CA.

The ICS was founded in 1967, and the sanctioned cook-offs held each year help to provide more
than $1 million dollars for non-profits and charitable organizations. Each year more than 1 million spectators and cooks participate by cooking, tasting, and judging at the cook-offs.

For more information see Information Page 1 & Information Page 2 or chilicookoff.com  Register Here

Celebration of Like 5K/10K

One of Pueblo’s most popular races is back for 2013 with a new name. Choose from a 5K, 10K or 2M walk. Held in conjunction with Pueblo’s “Wild Wild West Festival” and “The Celebration of Life Festival” all proceeds from this race will be donated to Pueblo’s Animal Welfare & Protection Society or “PAWS”, Pueblo’s NO KILL shelter. Race entry includes t-shirt, lunch and drawings. The race will begin at the Gold Dust Saloon, 217 S. Union Ave. Race Director: Ruth McDonald, Gold Dust Saloon ruth@golddust2.com, 719-251-3189
Register Here

PBR Express Shuttle Service

Beat the parking hassle with the PBR Express FREE shuttle service! Park at the Midtown Shopping Center (1000 W. 6th Street) and catch the shuttle to the 5th Annual Wild Wild West Festival. The shuttle will drop off and pick up riders in the PBR (Professional Bull Riders) parking lot. The shuttle will run Friday the 17th from 5-11pm, Saturday the 18th from 11am-11pm and Sunday the 19th from 11am-6pm every 15 minutes.

The Greater Pueblo Chamber and Pueblo Chieftain are excited to host the Annual Pueblo Chieftain Business & Lifestyle EXPO Thursday, April 18th at the Pueblo Convention Center from 11:00am-7:00pm.

This event provides Chamber members with an opportunity to showcase their business to potential customers. Networking to other businesses and professionals at this event is priceless.Exhibitors and attendees will not only enjoy networking opportunities but informative Break Out sessions as well! Make sure to stop by there will be lots of Give-A-Way including cash prizes!
Break Out Sessions include:

Marketing Your Business 101
By: Bob Hudson with the Pueblo Chieftain
11:30am-12:00pm

Cognitive Restructuring
By: Dr. Vial with Parkview Medical Center
1:00-2:00pm

Your Weight – The triangle Effect
By: Carrie with Complete Nutrition
1:00-1:30pm

Facebook, Twitter, & Foursquare Basics
By: Jason Cipriani and Jayson Peters with the Pueblo Chieftain
2:00-3:00pm

Youth – the Old You
By: Carrie with Complete Nutrition
3:00-3:30pm

The Pueblo Convention Center will sponsor a special networking reception at the EXPO from 5-7 p.m., providing delicious hors d’oeuvres and a cash bar.

If you would like to exhibit in the 2013 EXPO, please call or email the Greater Pueblo Chamber of Commerce at (719) 542-1704, melissam@pueblochamber.net.

Register TODAY!

Expo Registration Form

The Small Business of the Year Award will be presented to Angelus Chapel Mortuaries. Charles McCulley and his wife Petra have owned and operated Angelus Chapel in Pueblo since 1968.  Angelus Chapel Mortuaries follows a pledge that Mr. McCulley’ s late mother wrote for the business which is “To serve every family as if they were our own… to treat every woman as if she were our own mother or sister, every man as if he were our father or brother.”

Angelus Chapel Mortuaries is truly a family oriented business. Mr. McCulley, his wife and daughter, Yanera, operate the funeral home in Pueblo, while his sons, Joseph and Franklin, operate the funeral home they opened in Colorado Springs. Their knowledge and expertise helps them to give the families they serve exceptional service. They serve every family with great pride and are able to offer them a wide range of services to meet their needs. The quality of their service is what has allowed them to build strong relationships in the community.

Michael T. Baxter, President and Chief Executive Officer of Parkview Medical Center will receive the “Charles W. Crews” Business Leader award.  Mike has held the position of President and Chief Executive Officer since April of 2009 and has spent over 15 years of his career with Parkview Medical Center, serving in several positions.

Professionally, Mike is on the Board of Directors for the Colorado Health and Hospital Association, currently serving as Chair Elect for 2013. Mike is a member of the American College of Healthcare Executives and serves on numerous community boards to include Health Access Pueblo Board (Board Chairman 2012) and Pueblo Community College advisory Board (Chairman 2012).

Mike is a graduate of Holy Cross Abbey High School in Canon City and has received a Bachelor’s degree in Accounting from Colorado State University in Pueblo as well as a Master’s in Business Administration from Colorado State University in Pueblo. Mike is married to Dorothy Givler Baxter and has three boys.

The Luncheon is $25 per person, $30 non-member or $200 for corporate tables of eight. To RSVP for the luncheon contact Terri Kallish at 542.1704 or terrik@pueblochamber.net.

Horizon E-Newsletter

Apr-Jun2013

1. 80 percent of consumers and business leaders prefer to get information through custom content.

2. 90 percent of consumers find custom content useful.

3. 78 percent say engaging with a brand’s content helps forge a relationship between them and the brand.

Read the other 21 reasons.

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1. Find good content to model.
Use LinkedIn Today aggregator to find professionals in your industry. See what types of content they’re sharing and what content is being read. Use these stories as a guide to help you produce content that strikes a chord with these industry leaders.

2. Choose the right platform for your content.
LinkedIn gives you the ability to share multiple types of content – from articles and infographics to videos and blog posts to white papers or entire presentations. Check out MediaWhiz.com’s list of content with the best ROI.

3. Take advantage of LinkedIn Slideshare ads.
Slideshare, “the world’s largest community for sharing presentations” has teamed with LinkedIn to offer businesses and organizations a new form of targeted content marketing. Read more here. Then check out a Small Business Guide to Slideshare.

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The Pueblo Convention Center will be sponsoring the monthly Business After Hours at the EXPO from 5:00-7:00pm. Delicious hors d’oeuvres and a cash bar will be available. For more information or to reserve a booth please contact Melissa Mandarich at 542.1704 or melissam@pueblochamber.net

REGISTER NOW!

Sponsorship Opportunities Available

Mark your calendars for the 5th Annual Wild Wild West Festival hosted by the Greater Pueblo Chamber of Commerce.

The Wild Wild West Festival will include three continuous live entertainment tents filled with local bands and dance groups.  Festival goers can also enjoy an International Chili Society sanctioned Chili Cook-Off event Saturday and Sunday, street vendors, carnival rides, PAWS for Life exhibit and much more!

Festival hours are Friday, 3pm-11pm; Saturday, 10am-11pm and Sunday, 10am-6pm. Admission is $2 per person, children under 12 are free. For more information contact Melissa Mandarich at 719-542-1704 or melissam@pueblochamber.net

Sponsorship Opportunities Available!

Vendor Application’s are below please note that food vendors must complete both applications.

WWWF Vendor Application (All Vendors)

WWWF Food Vendor Application