Mobile-friendly marketing is no longer just an option. In 2013, more people will use mobile phones to access the Internet than laptops or desktop PCs. If smartphone and table users have a bad experience with your website, they have a bad experience with your brand. See how your website looks on various mobile devices with a mobile phone emulator. Then get a mobile readiness analysis at ready.mobi.
In the coming months, mobile commerce will go from being “cool” to commonplace. According to the E-tailing Group Inc., 78 percent of retailers plan to invest in mobile commerce in 2013. That’s because nearly 60 percent of smartphone users shop online from their phones. And according to a study by Chadwick Martin Bailey and iModerate Research Technologies, more than 70 percent of iPhone users have used their phones to research products while shopping in stores. Retailers are capitalizing on the trend. Retail outlets, such as Macy’s and Kohl’s already offer customers free wi-fi.
See more mobile commerce stats and trends here.
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